May 17th, 2011 
Yousri Rifai - Increase Customer Retention
- Taking care of the customers should be your number 1 priority. All all too often, they can really feel neglected, forgotten or assumed. Customer retention may be the lifeblood of any kind of business and Social Media will help you maintain good customer relations as well as save an accounts from fraying.
- Communication is key when coping with your customers. Quite often your customers tend to be too busy, but then Social Media can save your day. A tweet about their services and products or a Facebook post creating a helpful suggestion will keep your name while watching customer and show them that you’re thinking of all of them and their company. Social Media’s strength is within relationship building as well as taking the gentle sell, top associated with mind approach.
- The actual Seven-Year Exit
- I’d the experience recently of the vendor that We gave business in order to for seven many years. He performed an invaluable service but from time to time fell short. Periodically I’d voice my discontentment over his insufficient follow up or even communication.
- My loyalty as well as patience finally went out and I terminated the company relationship. He was replaced with a vendor that wasn’t only superior, but additionally dependable, appreciative, and attentive to my requests. It had been a refreshing alter, once the choice was made.
- The prior vendor was annoyed at being terminated, but really took my take into account granted, until it had been too late in order to save it. He was only thinking about retaining my account once it had been lost.
- Solicit Customer Comments
- Social Media can also be an excellent vehicle to acquire feedback about exactly how your clients perceive your organization, its products as well as services. Keeping along with your clients’ damaging feedback can save a merchant account. Being attentive for their concerns makes a valuable vendor.
- In turn they’ll appreciate your initiatives and form the right perception that you’re actively engaged using their business.Reaching out for your customers and welcoming ways to give them better still service will go quite a distance in client fulfillment.
- Give to Obtain!
- Another use of Social networking in customer retention would be to promote your customer’s business by running a blog about their organization news and evangelizing their own brand. Reach out for your network of connections by posting in your Facebook page a tribute for their great service or even products; and tweet regarding their special marketing or offer that could interest your social networking. Your customers will appreciate your time and efforts to promote them and consequently will fulfill the Social internet marketing mantra, “Give to obtain. “
- Share Your own Success Stories
- Please share the way you have helped keep customer loyalty through Social networking. You contributions as well as opinions are appreciated.
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